(Coming soon)
(Yoo Jun Sang is the father of the Taegeukgi.)
(The Taegeukgi box has been revealed for the first time.)
(How did people evaluate Taegeukgi box?)
(Unresponsive)
(Disconcerted)
(The consumers gave an objective assessment.)
(Why did Jun Sang cry?)
(Last week)
(Hong Chul's Midnight Babbling deepens.)
(Noh Hong Chul's Small Club Project)
(Noh Hong Chul's Special Exhibition)
Noh Hong Chul's Special Exhibition is...
(This small club project has been ongoing for 3 years.)
(It must be hard for not being able to say what you want to say.)
(They share their stories...)
(from the depth of their hearts with strangers.)
(That's incredible.)
(The first participant of Noh Hong Chul's small club.)
(It's Actor Jung Hae In.)
(The participants gather one by one.)
(The night of their deepens.)
(Their jobs vary from an interior designer,)
(a college student,)
(to an aspiring actress.)
(Various people gather up to share various stories.)
(People shared their stories from the bottom of their hearts.)
(This society...)
(doesn't know who I am.)
(The participants of the club are like old friends.)
(What kinds of stories will be shared today?)
- You're the youngest here. - Yes.
I want to ask you something.
I really want to ask if there is anything that you want to do?
How did you know about this club and come today?
My current concern is...
that I don't know what to do these days.
I major in architectural engineering.
And I worked at a department...
which I thought was interesting.
I was going to go to graduate school to study more.
But all I did there were data processing...
and trivial things.
I didn't come here to do these things.
Since I was planning to go to graduate school,
I'm not prepared, I don't have enough experience,
and I'm not capable of anything.
I don't know what to do as of right now.
(I think the path I chose until now wasn't the right path.)
I have no idea what to do.
I don't know how I should set my mind.
- That must be frustrating. - I know.
- You also get big mood swings. - That's right.
It's very natural at her age.
- Everyone experiences that. - That's right.
Just think of it this way.
When I was young,
my goal was...
to find something I love before I was 30.
Let's find something I love.
I was also torn and worried a lot about my future.
It's completely natural for people at your age.
Most people still haven't found it after they are 30.
(It's not easy to find something you love.)
Sometimes I have no appetite,
- because I'm exhausted. - I understand.
I've gone through a lot of confusing moments.
(Everyone is confused and clumsy in life.)
Ever since I was young, I wanted to become a teacher.
I'm preparing for a teacher certification examination.
I tried to study with firm resolve.
But it was harder than expected.
(But several failures lowered her self-esteem.)
So I thought maybe this is not my path.
(Is this not my path?)
(They start to confide similar concerns.)
(It's a beautiful night to have someone to share concerns with.)
After listening to their stories,
I found something in common.
I think none of them came to get answers about their life concerns.
(None of them came to get answers about their life concerns.)
- That's what I thought. - You're right about that.
They just want to talk about themselves.
- You're right. - I found this very interesting.
I got comforted by listening...
- to strangers' stories. - I know.
After the gathering, they made a group chat room...
and I'm also in it.
- In that group chat room... - For real?
- I knew it. - He's a participant too.
Doesn't your phone number appear on your profile?
I gave them my number.
To the members of that chat room?
It's interesting how this happens.
I think I'm very lucky.
Thankfully, my parents never interrupted or disapproved me...
from trying anything.
My dream as a child was...
to become a singer.
- I know I'm not fit for it. - No, I think it suits you.
- Your voice... - You remind me of Hwayobi.
- You're right. - She's a good friend of mine.
- Hwayobi, Hwayobi. - I see.
So I asked my dad, "How come you never oppose me"?
Some parents flip over a table in anger and so on.
So I asked him why he never opposed me.
And he said, "I trust you".
"Since you will do well on your own, I don't need to say anything".
- That's amazing. - And he said,
"I trust you and I know you're capable of everything".
So I didn't understand...
why people get depressed...
thinking about bad things and do the wrong things.
It was really hard for me to understand them.
But two years ago,
my dad passed away.
And...
I suffered from severe depression.
It felt like every man on the street was like my dad.
- Oh, my. - Whenever I went outside.
(The whole world was filled with sadness and depression.)
At that time,
I stopped contacting all my friends.
Because my friends were worried about me,
they called me every day,
asked how I was doing, and tried to cheer me up.
But nothing helped.
I was still suffering.
So it was very exhausting...
to pretend that I was okay.
(The first sadness and depression I experienced was too much to bear.)
The first time I suffered from depression was...
when my dad was diagnosed with esophageal cancer in stage four.
That's when it all started.
But I wasn't by his side when he passed away.
And it became a great resentment in my heart.
I still feel guilty.
It saddens me even more...
because I worked freelance at that time.
I wanted to be there for my dad when he passed away.
But I didn't expect him to pass away...
so suddenly.
(She couldn't even say her last goodbye to her father.)
(No matter how much time goes by,)
(she couldn't free herself from guilt.)
(Although they aren't in the same place,)
(they listen and empathize with her.)
As we listen to her story,
I've noticed that Hong Chul has a lot in his mind.
Yes.
This is ridiculous.
(He was moved to tears unwittingly.)
This is amazing.
They gathered at midnight, right?
It's a very uncanny time.
- That's right. - The night makes people...
I guess you become very honest.
(The participants confessed their innermost feelings.)
It's actually very scary.
Just because they spent a night together,
- That's right. - now they've become...
acquainted with each other unlike in the beginning.
This is crazy because I'm not easily moved to tears.
I tried very hard not to cry,
but I couldn't.
- Hong Chul doesn't cry easily. - This is amazing.
- That's right. - He's a heartless guy.
- I usually don't cry. - He didn't cry...
when Monk Cho Wol's story was introduced.
You cried for the first time this year, right?
Yes, it was my first time.
- For the first time this year? - It might have been two years.
- Really? - Yes.
This is the first time I saw him cry.
You rarely get the opportunity to listen attentively to others.
It's not a common experience.
(Rumbling)
She's hungry.
If you talk for too long...
It's clearly audible because everyone's concentrating.
- When it's your turn... - She's hungry.
She must be hungry.
- Can you cook? - That's great.
- Please. - I'd love to try it.
A late-night snack.
- Already? - It's 4am.
What are you cooking?
- It's a tomato dish. - A tomato dish?
(Tomato stew)
(Shall we cook?)
My gosh.
(1. Stir-fry the sliced onions.)
(The sizzling oil sounds like spring rain.)
(Soft)
They got so close in just four hours.
Yes.
(2. Add cooked shrimp and clams.)
It feels as if I'm cooking for my squad.
(3. Add cherry tomatoes.)
That's a lot of cherry tomatoes.
I've never cooked this much before.
I had never cooked for nine, so I was slightly worried.
(4. Boil until water seeps out of the tomatoes.)
It needs Cheongyang chili peppers.
(5. When the tomatoes are cooked, stir it together.)
(6. Add sliced Cheongyang peppers.)
That looks delicious.
I'm not sure if it'll taste good.
(Curious)
(Hae In's tomato stew is finally ready.)
Tomato stew.
(Unveiling of the stew)
(Various colorful ingredients)
We need photos.
(Sweet and sour broth from the tomatoes)
It looks so good.
I want some.
I think we'll like it too.
- Yes. - It's perfect for hangovers.
It would be great after a night out.
- Wow, that looks interesting. - It's awesome.
- The tomatoes are hot. - He's plating it.
Eat slowly, broth first.
- Okay. - I can't wait to try it.
- Thank you. - It looks great.
- Can I... Really? - Yes, of course.
Take photos freely.
(Me too?)
Look over here as well.
Over here, please.
As if I cooked.
(Stealing his dish)
(Stealing hearts)
- Thank you. - Thank you.
- Enjoy. - The taste counts.
- It tastes better with hot sauce. - I'm curious.
- Where's the hot sauce? - Here.
It tastes much better.
How's the broth?
Hey, it's sweet.
Isn't it?
- Did you add sugar? - No.
It's so good.
They all love it.
- It's so good. - It's delicious.
It's really tasty.
(Grinning)
Wow, at 4:30am...
(Hae In relaxes and eats.)
I'm impressed.
(Everyone's in love with the stew.)
It's good.
- We sold out. - We're out.
Chef Jung.
- Chef. - It was a huge success.
They finished it.
Thank you.
The pot's empty.
- We're sold out. - Thank you.
- I'm full. - It's 5am.
I'm so full.
I actually don't call him by his name.
I usually call him "Yum Goong".
"Yum Goong"?
We went traveling together...
- Oh, dear. - Yes, Yum Goong.
Was it Cambodia?
He lost his mind when he saw the tom yum goong,
and ate it on its own, with rice, with everything else.
I asked if he was okay.
I can't forget that look.
- I had lost it. - I said, "Yum Goong!"
- He's... - His surname is "Tom".
He got worried because I had to shoot...
and if I gained weight I'd bloat.
- That could be a problem. - I actually...
didn't think about the aftermath.
I focused on that moment, that mealtime.
You concentrated on eating.
- Yes. - That's what humans are like.
Then when you feel low or lethargic,
how do you cope with that?
When I feel low?
In my case...
I eat something tasty.
(Empathizing)
When I act,
I feel lonely a lot of the time.
It looks like I'm sharing my troubles.
- I'd love to hear it. - Go on.
- Yes. - I'm curious.
The fear is immense, it's overpowering.
I do what I like, what makes me happy,
but with each new project,
I wonder how I'm to manage.
"How should I act this character within this project?"
That kind of fear?
Because...
I thought I had some level of talent,
but it wasn't true.
I had to face reality...
all the time while performing on stage.
Unless I try and work the hardest I possibly can,
it's so hard to survive in this industry.
You can fall behind.
I think that's why I struggle to do better.
(The time spent trying hard not to fall behind.)
It was scary.
(I do what I enjoy, but I'm afraid of falling behind.)
Without me knowing,
people started to judge me over what I did for fun.
What I do is basically for show.
It gets exhausting sometimes.
The fact that it's all for show.
I used to want to hide.
I feared meeting people.
I actually read all the comments online.
I can't avoid them completely.
But...
I think I worked hard to be loved...
and praised by everyone,
and that was so much pressure on me.
(Calmly, he expresses what he couldn't share with others.)
And actually,
I finished the drama titled "One Spring Night",
but I hadn't been able to rest or relax completely afterward.
Today, this feels like an actual break.
- That's great to hear. - It's like...
I listened to you, and though I can't empathize with everything,
there were parts of each story that I could understand.
That was very comforting.
This time I spent with you was very precious and meaningful.
- Good. - Me too.
This is really so nice. I feel so happy.
I didn't know it would end up like this.
At first... I was really worried at first.
- Really? - I agree.
I spoke more freely than I could to a friend.
That's the same for us too.
In my case, even fellow actors...
don't talk about these things.
(It's hard to open up to colleagues.)
Yes. It's quite hard.
I find it hard to express how I really feel.
- Me too. - We're better than friends.
(They could open up.)
It was so comforting.
The sun's up.
- That's crazy. - They stayed up.
- Gosh. - That's nice.
It's the start of the day.
(Midnight Babbling began at midnight.)
(Through the night and break of dawn)
It's a dream-like trip that lasted just one night.
(The strangers met around midnight.)
They were so awkward when they first met.
(At first, he just listened in awkward silence.)
(He slowly began to empathize.)
(Then he opened up.)
It's clean. We can sit down.
(Now they're all friends.)
It feels like a trip.
This is nice.
The background music wasn't bad, was it?
(A trip that lasted one night)
It was so nice.
The breeze is cheering us on.
(May the comforting chats become energy to push then on.)
- Let's meet again. - Did it rain?
- It was cloudy. - That's nice.
It rained just when we parted.
- I had great fun. - Bye.
Goodbye, everyone.
(Goodbye. I hope we meet again.)
It felt like a movie.
It's so fascinating.
I've never done anything like this before.
Good. Did you feel uncomfortable?
Not at all.
I feel comforted and healed.
I'm glad to hear that.
(It may be a dream they'll never have again.)
(But Midnight Babbling will comfort them for a long time.)
Will you attend if there's another event like this?
I'll definitely be there.
It was so nice.
What did you like the most?
I realized that I still have some worth.
(I still have some worth!)
As a human being, I waver so much.
But that gathering helped me strengthen my self-esteem.
That's a valuable thing to gain.
In Na, do you want to attend?
I'd love to.
Can't you invite me?
Don't ask me like this.
- Now... - Apply on social media.
I'll keep my application short.
Hey, everyone! Noh Hong Chul's Small Club Project...
has exciting themes and topics each time.
This is a participatory funding project,
and it centers around your will to participate.
I'll tell you how you can take part.
(1. Look up "Funding Together".)
(2. Click on "Funding Together Campaign")
Go to the application page...
and click on the "reservation" icon.
All you must do is fill in the form in the category you want.
We'll read every application...
and invite those who fit the theme the best.
Please apply!
(Funding Together)
It's been a week since we last met.
How are you all? Are you doing okay?
It's currently 12:45am.
- Yes. - It's past midnight.
The crew asked if I'm okay filming at night,
- and I said I'd prefer that. - Really?
I'm a night owl.
Look at how alive I am right now.
- I don't think so. - You look the most tired.
- Really? - You look exhausted.
You look really tired right now.
- You look like you're ill. - I'm feeling great.
I couldn't be better right now. How are you all doing?
I'm doing great.
- How are you feeling? - I haven't been sleeping much.
- Is it because of your drama? - Yes, I'm filming a drama.
Sorry for making us meet so late.
- We're fine. - We're good.
You've done a good job for our show, so it's fine.
- You started us off on a good note. - Thanks to your Taegeukgi boxes,
our snacks are improving each week.
- We now have cakes. - We started off with chips.
- It's all thanks to you. - That's right.
Our second episode aired yesterday.
Did you watch it?
I can't help but watch. I make sure that I watch this one.
- It's because you're in it. - You're right.
What were your thoughts?
Your project is something that everyone can get involved,
while mine involves...
- 10 people at max. - Right.
That's why a lot of people have shown concerns for my project.
But I only have one wish...
and that is for my small club to be something everyone can form.
Just like Jun Sang's Taegeukgi box, I hope our whole country...
can enjoy making small clubs of their own.
- That's a great idea. - For sure.
The second round of funding began yesterday during the show.
Even this time around, before the show was done,
the prepared quantities were sold out.
- People order right away. - I couldn't order.
The website keeps lagging.
We prepared 10,000 extra boxes for the second round of funding...
and we've collected 667,439 dollars in total.
600,000 dollars?
We've reached over 8,000 percent above our target.
How many did I tell you that we need to sell?
- How many do we need to sell? - It's a quiz show again.
You mean when we talked about how much we hope to sell?
She's really good at getting things right.
Thank you for being such an active participant.
- A million boxes! - That's correct!
You're the best.
We've just sold 20,000 up to now.
- This is only the beginning. - We're only at the starting line.
I'm thankful that we're getting so many buyers,
but I want the boxes to be distributed more.
It's hard to produce...
- such a large number, though. - That's the reality.
Can't we make a bunch and just sell them?
The thing is that our Taegeukgi box project...
is being sustained with small businesses.
It's not easy to increase the amount in a short period of time.
There's a limit.
- That's understandable. - I'm extremely sorry.
I know how hard everyone is trying to fund and buy the box.
Please kindly wait patiently...
with your love for the country.
Once my funding project is done, my job on the show is done.
But I was saying that if the show is still on next year, I'll come back.
- I'll be back for March 1. - Hold on a second.
Are you not coming back to the show after the project?
- Are you done here? - Are you not coming back?
Another person has to come when I'm done with my project.
- No, that's not true. - Is that the same for me as well?
- Yes. - When I'm done with my audiobook,
- am I not coming back here? - No, you're not.
So do we all just run away except for Hui Yeol?
I didn't know that.
It's okay, we're funny enough that we'll be able to last.
We have to be here to hype it up.
As long as this show lasts,
I plan on returning on every national holiday.
I'm going to come back and bring back the Taegeukgi boxes...
every national holiday.
I'd be glad to have you here every national holiday, but...
Why don't you just do it over YouTube?
(That's a great idea.)
We'll start the show...
by talking about Jun Sang's Taegeukgi boxes.
The most interested people on this project aren't just us,
- but the viewers who have funded. - That's right.
There are around 20,000 funders right now,
wanting to see how their product is being made.
- Shall we watch it now? - Sure.
(Funding Together)
(Jun Sang's overflowing love for the Taegeukgi)
(He soon became known as the father of the Taegeukgi.)
(Who's going to help out on this Taegeukgi box project?)
Nice to meet you, I'm Lee Suk Woo.
(The designer of the medals for the Pyeongchang Olympics)
(Lee Suk Woo)
(Let's make Taegeukgi boxes.)
(The future of Taegeukgi boxes being imagined together)
(His passion for the Taegeukgi is firing up again.)
(What kind of Taegeukgi boxes is Jun Sang making?)
(The meeting for Taegeukgi box designs)
(Jun Sang is earlier than the meeting time.)
He always carries around a backpack.
(Why is Jun Sang so early?)
(A sneak attack)
- You're doing a sneak attack. - Right.
I was checking in to see how the process was going.
(Designer Suk Woo is concentrating on something.)
(Is he coming up with designs for the Taegeukgi box?)
Hello.
(Surprised)
Are you pretending to be working?
You guys sound casual now.
He came over to my house and we talked a lot.
- We're close now. - He went over to your house?
Hello.
(The two have gotten closer since Suk Woo visited Jun Sang.)
Are you pretending to be working hard right now?
He made quite a progress.
- I was really working on it. - Really?
He would've gotten yelled at if he wasn't working on it.
You were working on something else, weren't you?
- Look at how surprised everyone is. - Really?
I'm trying to come up with a practical plan.
The team must've been so surprised by the visit.
(I'll work hard for this project.)
(Jun Sang's sneak attack continues.)
I'm going upstairs.
- Where are you going now? - Where the employees are.
Hello.
(Where's the design for the Taegeukgi box?)
You're all changing your windows on your desktops.
- They're all panicking. - They have to act quick.
The boss is here.
Everyone, change your screens to Taegeukgi.
- Just put something on, anything. - It's all a disaster.
- Let's see some Taegeukgis. - They're all typing away.
Where's the Taegeukgi?
Look it up already.
- The other team is working on it. - The people downstairs?
But Suk Woo said that the entire office is working on it.
- He's scary. - You all drew something.
Where's the Taegeukgi? Taegeukgi.
(They feel like they're being scolded.)
What is this? A Taegeukgi box?
This is...
- What's that? - That's one design.
(Satisfied)
He's satisfied now.
It's good that the project has good intentions.
Otherwise, he'd be the worst client ever.
Right, absolutely the worst.
He's not even just talking to the boss.
When was that?
- That was 2 months ago. - 2 months ago?
- Two months ago? - In July?
You've been working on this for a really long time.
I bet a few of those desks are empty now.
- Some must've quit. - Whenever he's around,
I bet the employees run around and scream, "Jun Sang is here!"
No, I got close to everyone...
and now we have a group chat.
Gosh. That's the worst.
- Imagine that. - It's not what you think.
I'm a lot older than them, but they treat me like a friend.
Everyone, feel free to join my small club on deep talks.
You need it.
I'm here to listen to your struggles.
Feel free to join.
(Don't be shy and join me!)
Everyone can attend the lunch, right?
- Yes. - Yes.
Nobody can stay here.
Everyone has to go.
You did well to treat them to lunch. They're working hard.
We closed up the studio before we left.
- Did you take everyone? - Yes.
The place we're eating today is a fascinating place.
It's going to be closed after a month.
That's quite a lot of people.
Think about the Taegeukgi as you walk.
You're suffocating them.
I love walking.
(This is tiring.)
(They arrived in Ikseon-dong just as they were getting hungry.)
I've never walked all the way here.
- It's all thanks to you. - It's beautiful.
It's really beautiful.
I hope towns like these will be preserved like this for a long time.
- I agree. - For them to be preserved well,
they each need a Taegeukgi.
Everything is about the Taegeukgi now.
It's all about the Taegeukgi.
There's a flag here but it's French.
This street is quite unique.
The street is really nice.
I think you can adjust the angle that the flag is being hung at.
They have flag hangers.
The Taegeukgi will go so well with old houses like these.
For sure.
The Taegeukgi can't be too big.
We need to find the right size as well.
- You're right. - Right.
The Taegeukgi looks so good on traditional houses like those.
- We need wooden hangers here. - Right.
- Even that looks nice. - Perfect for the fall.
Are we going there?
Yes.
- Independence Restaurant. - Independence Restaurant?
We're going to Independence Restaurant.
(What makes this restaurant special?)
"We introduce to you, the meals of our independent activists..."
"that they had in foreign lands as they fought for independence."
"As you eat what they've eaten,"
"we hope that you'll be reminded of the determination they had."
- Shall we head inside? - I had no idea.
Hello.
They serve what our independence activists ate.
Come in.
(A cute little place on the inside)
Independence Restaurant.
Is that how people wrote it back in the days?
I think so.
They spell it differently from how we would've spelled it.
I feel like I'm one of them right now.
I got emotional,
thinking about what I would've eaten if I were one of them.
- What a meaningful restaurant. - Right.
What I always told myself is that...
I must've been an independence activist in my previous life.
(This meal is all the more meaningful for Jun Sang.)
It's fascinating how you even ended up there,
having said such a thing before.
Let's order first.
Then let's...
The activists were everywhere, from Manchuria...
to Russia.
Kim...
Kim Gu's meal?
- Zongzi? - Zongzi.
- I can't read well. - Kim Gu...
"Kim Gu had to flee..."
"from the oppression of the Japanese for five years."
"He ate this bamboo rice ball when he fled from them."
(Trying to read it again)
- I can't see a thing. - The lights are quite dim here.
- I can't see well. - I can't either.
Things are printed quite small these days.
I think it's the lighting here.
- It's the lighting. - I have to turn the flashlight on.
Here. Doesn't this make it better?
Kim Yong Hwan's meal.
"He was in poverty,"
"because he was funding for the independence movement."
"When treating the volunteer corps..."
"This was what was served."
- "They..." - "The workers had this meal."
- The font is much bigger. - The font is bigger on this page.
It's written in a bigger font in the back.
Right here.
(It was on the next page.)
- You should've told me sooner. - You had to flip the page.
Since we're on the subject,
several years ago, my eyes started to get farsighted.
I had to get multifocal contact lenses.
We can adjust the size of the font on our phone, you know.
When you set the size to the biggest font,
it's quite saddening.
I felt overwhelmed when I got my reading glasses.
- You choked up that day too? - Oh, no. Guys.
- It was... - Given their outfits and the way...
- they talk, they don't look old. - Right.
- They look very young. - Your eyes age first.
- They are the first ones to age. - The eyes?
And your vocal cords are the last...
- to age. - I see. Your voice.
- Muscles that we use often. - Right.
That's why I can record audiobooks for a long time.
Why is everyone talking about themselves at the end?
(It all ends with their story.)
- I got goosebumps. - It ended with audiobooks.
If you're struggling with presbyopia, sign up for my project.
Make sure you sign up.
"Am I getting old like this?"
- No, it's not too late yet. - He's something else.
- Sign up, people! - What's the title?
- "I Want to Go Back". - "I Want to Go Back".
Sign up for it.
I'll help you see better!
- So what if you can't see things? - "I Want to Go Back".
- Six orders of zongzi, please. - Okay.
Six orders of zongzi.
- Stir-fried flat tofu, too. - That one too. Yes.
- I'm curious about that dish. - And kimchi stew too.
- Thank you for the food. - Thank you for the food.
Here's your food.
This is the seasoned codfish which laborers in Hawaii enjoyed.
- People in Hawaii had that? - That looks delicious.
From what I've heard,
the independence movement was active in Hawaii too.
A lot of people moved there to work on the sugarcane fields.
(The flavors and presentation have been modernized.)
(It looks good.)
(However, Jun Sang isn't eating.)
I was a freedom fighter in my previous life.
(The thought of them warms his heart.)
(Looking polite)
(Glancing)
(When will he eat this?)
- It looks good. - Seasoned codfish.
(Staring)
No one is eating it.
- You should eat first. - Is all the food served?
All right. I feel as if I'm doing something grand for our country.
I feel a great sense of responsibility and feel proud.
(Looking dignified)
And I'm looking forward to it too.
(The atmosphere is getting solemn too.)
- Let's do our best for this. - No one has meals like that.
He's holding up the cup.
Baekbeom Kim Gu said...
(Flinching)
Look at their faces. Look at them.
- Look at their faces. - He won't stop talking.
Jun Sang, you can't have meals like that nowadays.
- You have to make things quick. - Okay.
"To give birth, one must go through the pains of birth."
"To meet the spring, one must endure the biting winter."
"For a day to dawn, one must pass through darkness."
Let's keep that in mind. It's nice to meet you.
- It's nice to meet you. - Nice to meet you.
For this braised kimchi,
Kim Gu's mother, Kwak Nak Won's recipe is used.
- Enjoy it. - Okay.
(They lighten up at the thought of eating their meal.)
As for this braised kimchi...
(Flinching)
- He looks dispirited. - Kim Gu's mother...
(They are listening intently again.)
Ms. Kwak Nak Won...
picked up cabbage leaves people threw out to make this dish.
("When my mother saw there were a lot of...")
("cabbage leaves in the trash in the back of our house,")
("she picked out decent leaves and soaked them in saltwater.")
("To make side dishes with them, she filled up several clay pots.")
"Cabbage leaves people threw out". That's tear-jerking.
(Choking up)
(I'm about to cry because I'm hungry.)
(He musters up his courage.)
- He mustered up his courage. - He ate it.
(Cheering him on)
(It's not like he stopped them from eating.)
(He bravely picks up his chopsticks.)
- As for this... - Let's eat first.
(As for this...)
(Sucking only the chopsticks)
(The man keeps reading the menu for them endlessly.)
I'm getting hungry for them.
Look at his face.
I bet he really wanted to eat that.
"Hong shao rou".
(Hong shao rou)
"Despite the biting cold in Manchuria,"
"the individuals at the Provisional Government fought..."
"for the independence and freedom of Korea."
"So Mr. Oh Geon Hae served this pork dish to them."
(Mr. Oh Geon Hae served this pork dish to them.)
- This is the dish, right? - Yes.
We're like the agents at the Provisional Government.
So in other words, if we have a meal here...
It would put us under a lot of pressure.
(It would put us under a lot of pressure.)
Right. Exactly.
(Chuckling)
My gosh, there's so much food. Right?
I'm really curious about this dish.
- I've never had zongzi before. - Yes.
Kim Gu's meal, zongzi.
"Kim Gu had to flee..."
"from the oppression of the Japanese for five years."
"He ate this bamboo rice ball when he fled from them."
The side dish of the governmental agents, stir-fried flat tofu.
"Despite the biting cold in Manchuria,"
"the individuals at the Provisional Government fought..."
"for the independence and freedom of Korea."
"So Mr. Oh Geon Hae served this dish to them."
(Independence fighter, Oh Geon Hae)
By the way,
when they were eating this meal,
I'm sure there were pains...
- they couldn't share with others. - Right.
All of a sudden, I'm choking up.
Seriously.
I thought about how I would've felt if I was eating this in their shoes.
After having a meal like that,
they wouldn't know when they'd see each other again.
They wouldn't know when they would have another meal.
Back then, they probably didn't talk about the movement.
They would only talk about food. "It's good. How did you make it?"
I thought about the situation.
- It was... - That's why you choked up.
Right. I did.
Now that he brings this up, it reminds me.
When you look at photos of the independence fighters,
- they are impeccably dressed. - Yes.
- Their hair looked neat and all. - Right.
It made me wonder how they could look that neat back then.
They didn't know when they would leave this world.
They would wear the best outfit and look the neatest.
- I see. - And they would take a photo.
I feel a sense of determination.
[VIU Ver] MBC E03 'Funding Together' "Choosing the Design" -♥ Ruo Xi ♥-
(They had the meal while thinking about the fighters.)
I'm sad that it's only a pop-up.
- It's there only for a month. - I wish they'd stay open.
- Thank you for the meal. - Thank you. Bye.
I'd like to pay for the meal.
It's 520 dollars.
- That was pretty expensive. - 520 dollars?
I guess he treated everyone to a meal.
- It'd feel great buying for them. - Right.
- That'd feel great. - Yes.
- Thank you. - Thank you.
(It's time to put their effort into the Taegeukgi box.)
(The Taegeukgi box will be made with help from many people.)
(How is the process going?)
- I am curious. - Yes.
(1st stage: Preliminary research, 2nd stage: Sketching ideas,)
(3rd stage: Create a sample, 4th stage: 3D graphic project)
(1st stage: Preliminary research)
(Through the market research,)
(he gathered the data on the downsides of the Taegeukgi box.)
(The designing process)
(2nd stage: Sketching ideas)
(Through meetings over many days,)
(they brainstormed ideas from a lot of people.)
(It's full of ideas from people.)
(How does our Taegeukgi box look?)
There are so many.
(3rd stage: Create a sample with paper)
(Jun Sang made it with them although he wasn't perfect.)
(After making the paper model,)
(their idea became more tangible.)
(They checked their ideas through the paper model.)
- It's a window blind? - It's a window blind.
- It thought that already existed. - Right.
(From the Taegeukgi which came out of a mysterious pole...)
(to the Taegeukgi box that can be used as a mirror...)
You can look at your face.
What's that?
Once you pull it, it comes out smoothly.
What would happen if you make this into a speaker?
So the shape itself...
It has a feature that measures the fine dust.
A fine-dust measuring device.
If you press it, it might light up.
Say that there's water inside, so it can be a humidifier.
That's possible. It is.
The cost to produce this...
will go up, so this might lose its purpose.
We need to focus on the core.
That's the thing. Designers always think about the cost.
- That's true. They have to. - Right.
They need to sell a lot of their product.
Right.
It's hard.
We're just getting started. This is nothing.
You're full of imagination.
(The meeting continued for a long time over several days.)
- That's not an easy task. - I realized it was really hard...
once I tried it out. It's really difficult.
It's hard to come up with ideas.
(The Taegeukgi box stayed in the past.)
(To make a better tomorrow than yesterday)
(Jung Sang and Suk Woo's Taegeukgi Box Project)
(It has a strong purpose which is storage.)
(As it's not a common item to keep around,)
(the Taegeukgi box has been neglected at a corner.)
(How did the Taegeukgi box change?)
Today, we're going to polish up the form in detail.
We used the brainstorming meeting we had the other day.
We made an example with a digital rendering device.
As for this one, the concept is quite playful.
As for this form, the Taegeukgi box is standing up.
It looks like the torch for the Olympics.
If you think about it, we can have a standing Taegeukgi at home.
If we open it up, the Taegeukgi is inside.
And if you open it up and stand it up, it can be a tripod.
It would be great to install one at an apartment complex.
It can stand like that.
- We can put it in front of a house. - Yes.
That has never crossed my mind.
How could he come up with such an idea?
It looks pretty cool in 3D.
This is the paper model of the one you just saw.
You can look at the actual model.
This can be good for apartment complexes...
or multipurpose buildings with stores or offices.
I wondered how it'd look...
It'd look okay.
if they put out the flags by the window.
Like this.
Even if you just place it in an office,
it'd make the company look as if it represents Korea.
Right. If you want to put it indoors,
you can put it like this.
Could you put it like this? I'll go downstairs and look at it.
(He's so passionate that he goes out to check it himself.)
You wanted to look at it from outside.
(It can be clearly seen from outside.)
As I walk past the building...
"There's the Taegeukgi hanging in that office."
- He's highly satisfied. - He's doing a skit.
(Fascinated)
(He checked its efficiency through his skit.)
- It can be seen so clearly. - Of course.
It's really nice.
It's a mirror.
- It is a mirror. - It's a mirror.
You can see Taegeukgi's reflection.
(A mirror where the Taegeukgi is reflected.)
This one is nice.
- It gave me chills. - Seriously.
The design is pretty too.
- Yes. - It's going to be awesome.
(You can also plant a flag on a support.)
- You can plant it like that. - Actually,
you can make a hole here.
You can plant it easily.
- You can use it in everyday life. - It's a really convenient solution.
- It's so cool. - That's a great idea.
I like this one too.
That one is a completely new idea.
Isn't the idea meeting itself really fun?
- It's fun just watching it. - It's so much fun.
I think Jun Sang is going to love this.
I was reminded of the lunchbox bomb.
It has a serious theme.
(From the sketch stage...)
- We used aluminum as a case. - This one's nice too.
- It's so pretty. - Isn't it?
I'd give this a pass right away.
You'd do that?
He's so into it.
He likes it.
It feels nice.
They're all very nice.
- This is all we thought of. - They have great ideas.
The flagstaff...
Even if you want to plant a flag,
- you can't if you don't have this. - Right.
You always need this.
This design wasn't so nice.
So we came up with a new idea.
(A flagstaff with a new design)
- From here... - This is so nice.
- It's so nice! - It's so nice!
That's amazing.
(To be continued in Part 2)
(The idea designer Lee Suk Woo came up with)
(A flagstaff that's combined with the building's number plate)
(Surprised)
It's so neat.
- That's amazing. - I like this.
This is very nice.
- Seriously. - It's so neat.
I think it'd be even prettier if all plates have the same design.
- I think I'd hang a flag too. - I agree with him...
because if every household in that town...
hangs the flag, the town would look so pretty.
On ordinary days, it'd serve its purpose as a number plate.
But on national holidays, they'd turn into flagstaffs.
Like this.
(It's a simple, yet an innovative idea.)
I mean, just looking at it makes me want to hang a flag.
That idea must be implemented.
Most people consider this as the problem.
I think this is meaningful.
Who came up with the idea?
This is what we thought of as we went to Ikseon-dong for lunch.
Who thought of that?
(Obsessed)
You did.
He's taking all the credit.
(He takes the credit for the amazing design.)
My goodness.
(My goodness.)
Every building has that Road Name Address plate, right?
We can make use of them.
There's a design and standard given by the government.
What will happen if the government decides to change the whole thing?
- Actually... - What if the government does it?
Then it'd be excellent. The government...
could validate the standard and make the plates.
Then it'd sell really well.
Then why don't we...
I think we should meet the President.
- We should meet a lot of people. - Right.
(The meeting ended with a big dream.)
I think it's really nice.
- I think you should meet him. - You should meet him.
I think we must really use them.
I should meet the President and suggest the item.
(My gosh.)
Do you have any connection with him?
No, I don't.
(No, I don't.)
Things will improve from that design, right?
What you just saw...
and the actual design...
will be completely different.
Since this is just a rough idea in an early stage.
That's right.
(One day in July, after several design meetings)
(An office in Gangnam)
(Nervous)
How do we call this session?
- A focus group interview. - A focus group interview?
It's FGI in short.
FGI?
What's FGI? I only know TGI.
I got it confused with IFC.
- FGI? - Yes.
It's a qualitative research.
You ask deep questions to only a couple of people.
A quantitative research is where you conduct surveys.
Then this is really important.
Yes, it's important, but it has pros and cons.
You need to take in some opinions and understand them...
and develop ideas from them.
So the role of the moderator is really important...
because for some, you need to make them talk.
The one who hosts the session is really important.
It's like an interrogation room from a drama.
The ones in there...
- can't see from inside. - They can't see outside.
They don't know who's sitting outside.
(Opening)
Please come in.
Everyone's... Oh, someone's here.
(Who is the first customer that's selected?)
Are you Tefconn?
- Yes, I'm Defconn. - Please take a seat.
Tefconn?
I have no idea why I'm here.
- I'll explain it to you later. - He really seems to have no idea.
- All right then. - Please hold on.
Hello.
- Do Yeon. - Hello.
- What are you doing here? - It's you, Do Yeon.
I here to work.
It's Do Yeon.
She catches fish well on "The Fishermen and the City".
(She catches fish well on "The Fishermen and the City".)
She seems pretty active.
I was called to that room out of the blue.
- You didn't know? - I seriously had no idea.
They all have no idea, right?
We didn't, and we didn't know Jun Sang was sitting outside.
- Doesn't he look like a teddy bear? - Sure.
(A man in his 20s, DinDin)
- Hello. - Hi.
- Hello. - It's my first time meeting him.
- It's nice to meet you. - They had a foreigner too.
You have no idea why you're here, right?
Is this also part of "How Do You Play"?
"How Do You Play"?
They all think they're on "How Do You Play".
(Today, they're here as a consumer.)
They all think it's a part of Yu Jae Seok's show.
Everyone's so lost.
- They look like they have no idea. - I really had no idea.
I'm from a company that conducts researches.
There's a product that MBC invented.
- MBC did? - Yes.
This is a pre-evaluation of the product.
Please talk freely and honestly about the product.
As a consumer, right?
- Yes, of course. - I've done this a lot...
when I used to work at a company.
There's a person...
behind that mirror.
- I see. - Over there...
(We got caught.)
I think they'd be really surprised if they know you're here.
(Laughing)
From now, I'll show you...
an image of the product through a screen.
- It's a PPT, right? - Yes.
I've never done such a thing before.
I've done it before as a person from the company.
Seriously? They do this kind of thing?
(They're hearing the evaluation about the Taegeukgi box...)
(for the first time.)
I'm quite looking forward to this.
I'm wondering how they'd think of the idea we came up with.
This item is of great difficulty.
That's why I'm more curious.
As I've said earlier, MBC is in the process of inventing this product.
Through your honest opinions,
we're trying to increase the degree of completion.
If we have better ideas...
after using the product,
can we buy its shares?
We have to make sure of this. I can't accept them trying...
to call it even with our performance fee.
It should be a separate issue.
It can't be treated as the same thing.
(Flustered)
- It's because we're contributing. - Of course.
(They've become less nervous thanks to her joke.)
Why did I say such a thing when I didn't even know what it was about?
It wasn't shown here, but we even introduced ourselves.
Seriously?
- I'm a comedienne right now. - Yes.
I can certainly meet the needs of women who live alone in their 30s.
It looks like...
First, I'll show you some images of the product.
(Jun Sang and Suk Woo look very nervous.)
Here's Product A and Product B.
Just by the look,
what do you think the type of products they are?
- In my opinion, A looks... - Yes?
like a Bluetooth speaker with a screen.
- I think that'll show the display. - What about Product B?
- Product B? - Yes.
I think it's for hemorrhoids.
You think...
- I mean... - That will hurt too much.
The moment you said, "Hemorrhoids," it started to sting.
I think it's for either for washing or it's a suppository.
- That'll hurt too much. - Isn't it a smart suppository?
A digital suppository?
If you put it in, it'll put some kind of liquid in there.
I think the two could be connected.
- I think so too. - Product A is...
for amplifying the Wi-Fi,
and Product B is the antenna.
They're thinking those are electronics.
They have no idea it's a Taegeukgi box.
- They have no idea. - And I love it.
Right. Just by their reactions.
They're stretching their imaginations.
I think the two products are the same ones.
- Why is that? - The company is...
trying to decide which design...
they're going to use.
- That's precise. - I think it's a machine...
to measure the quality of air.
You think it's a meter for fine dust.
- Fine dust, humidity, - It's used indoors.
the air in your room, or the air in your car.
That's not bad. But they already have a product like that.
If we can't tell what it is right away,
- then they didn't make it well. - Is that so?
I think it's rather well-made.
- Me too. - Because they can't tell.
- You're right. - Right?
Now, I'll tell you what kind of product...
- it is. - I think we're all wrong.
- We acted so sharp. - Yes.
This product is a box that contains...
the Taegeukgi.
- What? - I was really surprised.
- So that we can see it anywhere? - Yes.
As I said before, it's like looking at a mirror.
It's good.
And about the next...
When are you going to explain the digital suppository?
This one is a standing type.
- This is... - Yes, it's a Taegeukgi box.
And you called it a suppository.
Come on.
He chose a suppository of all things.
It was too small.
People could misunderstand.
- That's enough. - Yes.
He didn't know it was big. He thought it was this small.
Normally, you would hold the flag in the mirror.
You can hold the Taegeukgi and the flagpole...
in the mirror.
And you can put the pole when you flip it.
So you can always install it simply...
at your home.
- But the national flags are... - Yes.
It's the first assessment.
(It's the first assessment on the Taegeukgi box.)
- We try to hoist the national flag, - Yes.
but sometimes we can't find it.
And I think...
this Taegeukgi box can appeal to the younger generation.
- When people have those at home, - Yes.
- they could seem enlightened. - Right.
If you were to sell these business-to-business,
- Business-to-business? - it could be successful.
I think they could use it during events.
Right. It could be useful when they have...
- a summit meeting. - Right.
That's what I'm talking about.
(He's glad to hear favorable comments.)
We're thinking of making it this way.
It's only a model, but it'll be this big.
It'll be semitransparent like this.
- But it's a bit... - It's too big.
Then how small do you think it should be?
Half of it? That could look like a tablet PC.
About this small.
- A fourth of it? - It's too big to keep at home.
(They're stirred as they see the model.)
People like simplified products.
He ran into the cold reality.
The picture and the model were really different.
How do you like the design?
Do Yeon, you should go first.
- I don't really like it. - You don't.
- You have to be honest. - Yes.
Because I would think hard about it if I were to pay for it.
I didn't know you were on the other side.
It's uncomfortable since he's right next to me.
This is frightening.
- You don't really like it. - Me too.
Do you know the board that the little kids use...
to write something and erase it?
- From the old days. - It's the drawing board.
- It looks like it. - It's the whiteboard.
If I had bought it looking at this picture...
and something this big came to my house,
then I would call the police.
- Because just by the picture, - It's too big.
it looks so small and cute.
And if something this big were to be delivered...
- Then I was ripped off. - Right.
- Then... - I'd take a picture for a review.
It's because we have to fit a flagpole in here.
It must be folding.
- Right. - That's...
- To be honest, that's your problem. - Right.
- I'm a consumer. - It is.
(Thinking)
The design is fine. It looks minimal and simple.
But I wish it had more functions.
You could digitize the screen,
and make ring alarms on the days we need to raise the national flag.
- That sounds good. - Yes.
Or it could play the national anthem.
Right. It plays the anthem from the 1st to 4th verse at 6am.
Then I'll have to wake up.
We're going to work with the pride as a Korean.
(They're sharing all the ideas after they see the model.)
But we'll have to talk to the manufacturer about it.
Will it make it far more expensive?
- It will. - How much?
I can't figure that out yet.
Haven't you had that experience?
When you're trying to buy a tumbler online,
and if it has a clock...
and all the other functions,
it makes me think more.
And in the end, I just buy something...
that I was looking for and something that's cheap.
- Right. - It just has to contain water.
- So I buy the tumbler, - Right. That happens.
and if I needed a watch, I'll buy a watch.
If I were to buy a mirror...
That one's actually hard to see since it's semitransparent.
- You'll see well with it. - She's right. We wouldn't...
- be able to see a pimple. - Right.
- And when I'm using facial blush, - That's...
I'll need to see how heavy it is.
That has the function...
of taking good selfies.
- How? - It can take pictures?
No, if you take a picture on the mirror...
your face looks amazing.
Who takes a selfie through the mirror?
No one takes a reflection.
- What's this? - Right.
We're not playing billiards. Is it three-cushion billiards?
Right.
It's an FGI right here.
Have you seen the original Taegeukgi box?
Compared to Product A which I showed you,
which one do you think is more practical?
Many people would still use the usual one.
- Because it's cheap. - That's cold.
- Right. - Yes.
- And... - It just has to hold the flag.
You can always keep the flag in it. You just have to put it there.
If the prices were the same, then it's fine.
But it'll be more expensive if you add more functions.
- What about the price? - What about the price?
They're sensitive of the price...
when they're actually paying for it.
When car companies launch a new car, they have yellow and red,
but the consumers just by black, gray, and white when they're buying.
They tend to be more conservative when they're actually buying.
- Right. - When these are released,
raise your hands if you're willing to buy one.
(She hesitates.)
(Will anyone buy the Taegeukgi box?)
Leave the price out of it, just by the product.
They're not raising their hands that easy.
(He's reading the room.)
- All of you won't buy it? - No.
I'm sorry, but I don't think anyone's willing to buy one.
- It's because... - Why not?
(My goodness.)
The design isn't so bad.
But if it had any additional functions,
the younger generation would buy it even if it's expensive.
They could buy one.
- But just by looking at the case... - Right.
He's right about that. The case itself isn't so...
What if someone gave it to you as a gift?
To be honest,
if it was a gift, I would gladly take it.
But as a consumer,
I wouldn't buy it just because it's a case with a simple design.
(I see.)
He's cold.
Let me show you the second one.
- Please look at the screen. - You're good at leading this.
(How will they react this time?)
This product doesn't have a mirror.
It's a Taegeukgi box that only has the storage function.
We got the idea from the lunch box bomb...
of Yun Bong Gil.
I like that.
Which one do you like compared to Product A?
The design of the first one looked...
like a meaningless table PC like I said.
- Right. - You get what I mean.
And the purpose of this one is somewhat clear.
He's right.
I like this one since the purpose is clear.
As a person who likes stainless steel,
I like this one.
(They're reacting positively at first.)
But what I don't like is...
that I'm not really feeling...
that you got the idea from the lunch box bomb.
The lunch box bomb wasn't even in that shape.
It wasn't that thin and long.
And it feels like you're using the meaning of it...
to sell the products.
- It rather creates hostility. - Right.
(Does it?)
DinDin's comments are quite keen.
DinDin's sharp.
(DinDin is a sharp consumer.)
How would you like to improve its design?
- The design is... - The design seems...
compact and fine.
- You like it as it is. - I wouldn't change it.
Please raise your hands if you're willing to buy one...
if these were released.
Raise your hands if you're willing to buy it.
(2 of them are willing to buy it, and 2 of them aren't.)
(The lunch box type has its likes and dislikes.)
Good.
(Sighing)
This one popped up when we were brainstorming ideas,
and it worked bad for us.
(The customers have more mixed reactions than he thought.)
Gosh, I'm watching that from the studio,
and I'm already trembling.
There are many things we weren't aware of.
How did you feel?
Looking back,
I was very prepared and determined.
But I realized that the reality is cold.
But you see, this is a necessary step.
Right. That's why I was motivated in a way.
Then be honest.
Which comment made you upset?
I was never upset.
Then why is he making fists?
Nothing made me upset.
All right, let's look...
- Third type. - at another type.
- Is it a Taegeukgi box? - Yes, it is.
You can store it by letting it stand up like that.
The ox ball acts as a support.
You can conveniently place it.
I like this.
- That's nice. - This one's pretty.
It's great.
- They're loving it. - Right.
You like it more and more.
All right, what is your first impression of this?
- It's awesome. - Why do you say so?
Before...
even opening the case,
you can just let it stand.
Placing that at home...
- already looks artistic. - It'll complement the interior.
That could be a part of your interior all year round.
I think it would be great. Imagine seeing that at someone's house.
I'd place it at my house. I'm willing to buy it.
(She immediately admits it.)
(Grinning)
- That's a relief. - He's finally smiling.
He's grinning.
That is the improved version of the former Taegeukgi box.
- It has improved? - It's great. People will buy it.
- Institutes and companies... - Companies will buy it.
- will buy many of it. - Regular consumers too.
People from other countries could use it as well.
- They just need to change the flag. - You're right.
- That's right. - Alberto is definitely global.
- We could go globally with this. - Right.
As long as we have a patent, it's possible.
Tell us what you think about the design.
- I very much like it. - Very much?
- I like it. - Me too.
- Me too. - It's amazing.
That's great.
- That's a relief. - It sure is.
At first, when we saw Product A,
we weren't happy with the design,
so we kept adding functions to it.
I see.
But although this one is only used as a Taegeukgi box,
it has a pretty design.
For this one, we're satisfied with the product itself.
But for the former one, we weren't satisfied,
- so we kept adding stuff to it. - I see.
I imagined the products being launched.
I thought a collaboration with celebrities would be nice.
We could add color and designs to the box itself.
We could use them for collaborations.
If you look at Absolut Vodka, their bottles are the same.
But depending on the artists, the drawings differ.
We could do that too.
- That's nice. - It is.
Everyone likes it,
- so they're spewing ideas. - You're right.
All their ideas are about the product itself.
- They're not adding new things. - You're right.
Raise your hand if you're willing to buy this Taegeukgi box...
if it were to be sold.
All of you are up for it.
I'd like to buy them wholesale...
- Buy a lot of them? - and sell them in Jamaica.
- You want to sell them? - I chose Jamaica because...
- They love their flag. - they love their flag.
Don't the musicians also show...
- their flag often? - Right.
(He becomes a salesman in Jamaica.)
How would this be for a gift?
- That's good. - Foreigners will love it.
- Because... - Right.
It's great because you can put any flag in it.
This is definitely worth it.
- It looks stylish. - Right.
I have an air purifier at home.
I'd like to place this next to it...
- as a design. - Me too.
I'm going to buy several...
and use different flags for each.
Your house will be full of flags from all nations.
I'd like to buy five of them.
- I'll put them next to the door. - That would be fun.
(He's proud.)
As an interior design in the living room,
I have my Bluetooth speaker near the curtains.
It'd look nice and fit well there.
It'd still be useful even if it's displayed all the time.
By thinking of different ideas...
that would make the Taegeukgi look better and nice...
- Right. - will raise our self-esteem.
You'd realize that you've been forgetting its importance.
I started this because I wanted others to realize that.
Also, they're willing...
- to place it at home. - Right.
It's great insight.
How much do you think it should cost?
That's very important.
- I think it should be 25 dollars. - Maximum?
But with a collaboration,
- The price will skyrocket. - plus 10 dollars to it.
- Plus? - 10 dollars?
- That'll be 35 dollars. - I see.
The collaboration costs only 10 dollars.
(It only costs 10 dollars more.)
I think it should cost 45 to 55 dollars.
- I think from 4 to 5 dollars. - I see.
- She's quite generous. - It's quite a lot.
(Thanks to the pretty design, they've raised the stakes.)
The other products were your average square shapes.
But that one looks artistic.
You could charge 10 dollars per leg and charge 30 dollars in total.
- For each leg? - Yes.
- Right. - It'll look pretty closed...
- and open. - And open.
How could he think like that?
10 dollars per leg.
I'm a businessman at heart.
That's right.
- He is. - I think in the seller's view.
That is unimaginable.
I really liked the fact that you could position it anywhere.
Can you place your arms like this?
That's it.
He's the Taegeukgi box.
- You're right. - It's him.
- That could cost 30 dollars. - It'll look...
- like this when closed. - This is it.
This is when it's open.
That could cost 30 dollars.
Let's compare the products now.
Which one do you prefer?
(Mirror style, lunch box style, standing style)
The lunch box style was pretty too.
My first pick is B1.
We should emphasize the fact that it's a Taegeukgi box.
I don't think we need to add anything to it.
- You want its purpose to be clear. - Right.
I pick Product B1.
- Me too. - They have the same opinion.
It should be a Taegukgi box.
It should be simple and look nice...
when you stick the Taegeukgi on it.
Product B1.
I think we all need that product.
- Everyone has the same opinion. - In this day and age,
I think we all need one.
What's great is that you can always keep the Taegeukgi standing.
To be honest,
we don't have such a stand at home.
We've never had one.
(This is something out of the ordinary.)
If you have one at home,
- would you be able to use it? - This is the most important.
I make sure I do it often.
Will it help?
(Surprised)
I actually filed a complaint to an apartment once.
- Why? - I was going to hoist mine,
- but there was no place to do it. - They didn't have a place.
I heard they removed it for the apartment's design.
- That's right. - I thought...
- that was ridiculous. - He knows what he's doing.
- They don't have those. - I didn't know some places...
- didn't have them. - Some apartments don't have them.
- They don't. - These days, many apartments...
aren't designed like old buildings.
- That's why. - I doubt many apartments...
- have them. - It was for their design.
- Goodness. - You liked his attitude.
(DinDin showed the ardor of an independence fighter.)
Let's end it for today. Thank you for your great opinions.
Tell me your opinions, and we'll finish up.
How was it?
When I heard that it's a product,
I thought it'd be electronics or food.
That's what I thought.
But after discussing about it, I realized that...
I had forgotten about its value.
I really hope Product B1...
- will be launched soon. - Will be launched soon.
I'd like to know that there's a Taegeukgi...
in my house at all times.
- That's nice. - That's what I felt.
He seems to have truly realized it.
There are four of them there, but they share...
- the same feelings. - You're right.
People will easily become attached to it...
- if it's visible. - Right.
- I think this should be released. - Released?
It shouldn't be stashed somewhere in your closet.
Right. When we need to hoist it, we always look for it.
But not anymore.
Around people my age,
not many of them hoist the Taegeukgi.
To be honest, there are none.
Some of them tell me not to overreact...
when I tell them that they should.
So I think that if a pretty Taegeukgi box is made,
those people could become more open to hoisting them.
(People's attitudes may change.)
I really enjoyed today.
I've done many evaluations while working for a company.
Usually, I'd be standing on the other side of the mirror.
Wasn't it nerve-racking?
It must feel terrible...
if they're disgusted with your food.
That happened to me so often.
- Right, they didn't like it. - What if they say...
- that we're just using tricks? - Then...
Is it you?
(Jun Sang appears.)
(He makes a surprise visit.)
- He came in! - I was so startled.
(Everyone is dumbfounded.)
- Hello. - Hello.
(They awkwardly greet each other.)
- Hello. - Hello.
- Sir. - Hello.
- Hello. - I'm sorry.
I really am.
(Why do I need to pay money for this?)
(All the spiteful comments that he's made flash by.)
We were watching you from back there.
(They all feel awkward.)
- How cruel. - What should we do about this?
Do Yeon can't raise her head.
I felt so bad.
"What is this?"
(He jokes around.)
Did we help, though?
Yes, most definitely. I could definitely relate.
DinDin shared some sharp insights.
He knew what he was talking about.
I had no idea that it'd be a Taegeukgi box.
- Right. - It was unimaginable.
It was a great idea.
We've talked about this together,
- but I felt ashamed. - Constitution Day is coming soon.
Please release it soon...
so that everyone can purchase one.
- It'll be great if that happens. - Good work.
- Good work. - Good work.
We did this with housewives, college students, and others too.
Did they respond in a similar way?
- Surprisingly, - Was it all different?
they showed different reactions depending on which group it was.
- It made us so confused. - I didn't know that.
There was a twist in a twist.
- You experienced it all, right? - Yes, I did.
But a twist in a twist means no twist.
(She's right.)
- You mean, another twist. - A twist followed by another twist.
I see.
(Let's watch those twists followed by one another.)
- There's a variety of groups. - How fascinating.
They're housewives in their 30s and 40s.
College students in their 20s.
What do you think this is about? Tell me what comes to your mind.
Humidifier.
- I think that's right. - AI?
- What else? - Router.
- Router? - We're indeed the country...
of information technology.
They make guesses like an AI speaker or a router.
But everyone's clueless about what it actually is.
The product is a Taegeukgi box.
(Housewives in their 30s and 40s)
(Oh, my goodness.)
They're all surprised.
Tell me your opinions about its design.
(It received harsh criticism by the celebrity consumers.)
- It's simple. - Right.
- Is it? - That's different.
- I like it very much. - I see.
With the former Taegeukgi boxes,
it's hard to store the Taegeukgi...
in a neat way.
But I like this product...
because it enables people to store the Taegeukgi neatly.
First off, my children are highly interested in the Taegeukgi.
Its design might make children interested in the Taegeukgi.
The Taegeukgi doesn't always have to be stored away somewhere.
They think of it in a child's perspective.
- Because they are housewives. - Right.
- They focus more on its meaning. - Right.
- Its educational purpose too. - They see it in terms of education.
A flagpole and an ox ball are stored in it.
- I don't like it. - Their opinions are different.
It looks petty.
(They don't like its petty design.)
"Petty".
The product is petty? That's a new kind of opinion.
There are a lot of products with similar designs these days.
Practically speaking,
it's less useful than normal mirrors.
Their opinions differ from those of the housewives.
That's right.
Their opinions are way too different...
- from the previous group. - I know.
Group A was very positive about it,
but we keep getting different opinions.
This one was motivated by Yun Bong Gil's lunch box bomb.
Defconn and DinDin...
criticized harshly about this design earlier.
- Do you like it? - I think...
its design is very trendy.
It's pretty.
It's fascinating.
I like its idea.
(Happy)
(He can't help but smile to hear their compliments.)
- It's strange. - It's made of stainless steel,
which is good for storage.
Since it isn't too big,
I might be able to place it where my children can see.
I think it's good because you can store the Taegeukgi...
in a simple, pretty, and light way.
It can be given to people in various age groups.
- I see. - Their reactions are favorable.
They all like this lunch box type.
It's a standing style Taegeukgi box.
You can stand the Taegeukgi in a convenient way.
- It's very stylish. - Like this.
- I like it in general. - I see.
It's easily accessible.
I like it because I don't have to store it in my wardrobe.
I don't really like it.
- Oh, really? - Why?
I'm sure my boys...
- will wield it like a sword. - Right.
Boys might do that.
- Right. - We haven't thought about that.
- They wield every stick near them. - It'll be the same for my nephew.
It's a standing style Taegeukgi box.
Tell me how you like it.
- College students. - I think it's way better.
It might be useful for houses...
without any flagpole.
I like it because it doesn't look like a flag box.
- I see. - Right.
I've never had any FGIs with such contrasting opinions.
- Really? - This is very unusual.
That's why making items is hard.
Their opinions are too different. This isn't good.
But if you think about it,
they had their reasons for liking and disliking each design.
The housewives and the college students...
all made persuasive opinions.
- Right, they're reasonable. - Their reasons make sense.
Right, and they all thought of it in their perspectives.
I know. One of the housewives...
didn't like the standing style when everyone else liked it...
because she was sure her sons...
- would wield it to play. - Right.
But in my perspective, I'm 35 years old.
I'd never do sword fighting with it unless I'm drunk.
Those opinions are very unfamiliar to me.
(She's new to their reasons for liking and disliking.)
But they did point out some of the parts...
which you missed as you designed the box, right?
Right.
You know what came to my mind just now?
We might not be able to sell a lot of boxes.
You mean, that design?
No, our Taegeukgi boxes as a whole.
All of a sudden?
What's wrong with you?
- I've never seen you like that. - After hearing their opinions?
They all have different opinions...
- and different situations. - Right.
I think a million in sales is impossible.
Tell me if you're willing...
to give one of these products to your acquaintances.
- For their housewarming. - It might be very meaningful.
Right, it might be a nice gift for a housewarming party.
Or a gift for a child to celebrate their elementary school entrance.
It could be a gift for children.
Christmas or year-end gatherings.
- I'd give it to my friends... - I see.
who just started their working career.
It can be a meaningful gift.
(He smiles proudly.)
Everyone has different needs.
When I first came up with this idea,
my intention was for the Taegeukgi...
to be meaningful for whoever it is or wherever they are.
- This is great in that sense. - Right.
- So that's the result. - It's unexpected...
- This is so hard. - they liked the lunch box style.
(Housewives, College Students)
Wait, the lunch box style received the best reaction.
They liked the lunch box style the most.
And experts liked it the most.
I thought the standing style would have the most favorable opinions.
- Me too. - They must've thought...
it's value-satisfying and cost-effective.
The mirror style received the opposite reactions.
I know. The college students didn't like it at all.
It's because like they mentioned,
such a design is too common for them.
- Right. - It's got to have many functions.
It's too big as well.
- They have children. - What is your personal favorite?
As for the lunch box style,
I love its story.
- Jingwansa Temple... - As expected.
- and everything. - You're a born marketer.
It'll be nice...
if we wrap a Taegeukgi box...
with a cloth from Jingwansa Temple.
That's brilliant.
I love it.
And as for the standing style,
you can take the Taegeukgi out and wave it...
wherever you are or whenever it is.
That's what I like about it.
Go on and make a comment if you have anything to say.
If the Taegeukgi is close to us in our daily life,
it might give a chance for our children...
to be proud of being a Korean citizen.
I thought it'd be a kitchen or home appliance,
so I was surprised when I heard it was a Taegeukgi box.
It was brilliant and unexpected.
I was surprised at how marketers came up with this idea.
To be honest,
I thought of purchasing one today.
What made you have such thought?
I had forgotten about the Taegeukgi in my life.
- Right. - You tend...
to become indifferent towards something that's familiar to you.
I wondered why I had never thought of buying one.
And I thought I should buy one at least for my child's sake.
Right.
The biggest intention of our project...
isn't how many boxes we sell.
It's to make people have time to think about the Taegeukgi.
I feel pleased...
just to be able to hear them have such a conversation.
I'm concerned...
how we should popularize our Taegeukgi boxes,
but people will be interested in the Taegeukgi...
through these chances.
How did you like it?
This is about crowdfunding, right?
I think it's similar to those meaningful products...
I've seen at crowdfunding sites.
I thought of where I stored the Taegeukgi in my house.
Then I remembered I cooped it up at the deepest place...
- of the storage room in my house. - Right.
If these Taegeukgi boxes are actually produced,
The Taegeukgi might no longer be stored in the dark,
but open in the light instead.
They had different opinions,
- but they felt the same way. - Right.
Right.
(All of the focus group interviews are over.)
(Jun Sang suddenly gets emotional.)
- Good work. - You too.
Gosh, I suddenly teared up.
What made you so?
My mind changed from one moment.
When I first started this project,
I was enthusiastic to get it done.
But I happened to wonder from time to time...
if I was doing well.
I thought this could be forgotten...
and turn to nothing.
But when that college student mentioned...
about the Taegeukgi stuck in her storage room...
(He gets emotional to think the Taegeukgi might be forgotten.)
As we conducted these focus group interviews,
I liked their opinions about our products,
but this struck me. Everyone has their heart...
for the Taegeukgi.
If we could provide a chance for them to express it...
through some kind of idea, I'd say it's a success.
That's what I think.
After this project,
if we have 10 percent or at least 5 percent more people...
put up the Taegeukgi,
that will be a huge success.
(A wish for more people to remember the Taegeukgi)
All this started from that wish.
- Right. - And you have been appreciated.
I guess they are grateful for being appreciated.
- They've gone through so much. - Right.
I wonder how I can put all these thoughts into it.
- I'm half worried and half excited. - Right, I'm so worried.
It's hard.
(They've confirmed the value and affection toward the Taegeukgi box.)
- Good work. - Good work.
I know what's the same.
There were different opinions regarding its design.
But everyone said that they forgot about it in their lives.
(Everyone said that they forgot about it.)
- That they shoved it in somewhere. - Right.
It's actually the reason why you started this project.
Right.
Thanks to you, people might take out the Taegeukgi.
I think it's nice.
We sold 20,000 of it so far.
And this came to my mind...
as I kept talking to Suk Woo on the phone today.
We keep producing goods,
but we can't make a lot at once even if we want to.
But we can continue to make it for a long period of time.
What we're worried about is until when people's attention will last.
We can continue doing this only if people keep buying our boxes.
- Right. - Right, I wonder...
if there was any time when this many Taegeukgis...
were purchased in the history of our country.
That's true.
- Right. - Only a few were sold a year.
- But only in two episodes... - Globally speaking,
there wouldn't have been any case...
- when this many people bought... - Right.
a national flag of their country.
- Should I check if we can... - So everyone has...
- make this a Guinness Record? - a heart for the Taegeukgi..
- He's getting the spirit again. - You've got to get this done first.
We have a record of 20,000 sales.
Your state of mind changes between hopes and fears too much.
- It changes too much. - I know.
- Something bit me again. - You got another mosquito bite.
(She got bitten by a mosquito again.)
- Wait. Let's try interpreting it. - What?
(In Na was bitten by a mosquito during their first shoot.)
(That's of good omen.)
(It means we captured the viewers' attention!)
- Hold on. Above her eyebrow... - It's swollen.
I get it. That mosquito bite is above her eyebrow.
It means our show will be above our expectations.
This part right here.
It isn't below her eyebrow, but above.
And it's above her right eyebrow.
It must mean the choice was "right".
And it's red. In the stock market, blue means fall,
- and red means rise. - Red means rise.
- Our show will be on the rise. - That's nice.
They're like the typical example of a con artist couple.
(Con artist couple, Hong Chul and Do Yeon)
- Honey, this is going to work out. - It's not bad.
I have a good feeling about this.
It's time to make our official close now.
It was amazing last week.
Don't you have any other ideas?
Then how about this? Jun Sang has used so much of his energy.
- Right. - Guess what he likes the most.
- What is it? - It's here.
- He's a big fan of Do Yeon's dance. - That's right.
- He's unbelievable. - Her dance.
Look, he's smiling brightly already.
- Is he crying or smiling? - You mean, this?
- This? - See? He's already up for it.
I should do it if he likes it that much.
Let's have them do it together.
- I'm not sure if this is right. - Goodness.
- The two of them. - I bet...
- my children will love this. - This is so random.
Well, it has a good meaning.
- A good meaning. - I'll do it.
- Then... - This is nice.
how about we do the slap at the word "funding"?
- "Funding". - "Funding".
- That goes with our title. - To attract more participation.
- Shall we go? - Okay.
Everyone, let's do...
- the funding together. - Goodbye.
- Is this okay? - It's great.
(One late summer night)
(This man and woman are in a different space,)
(but they're connected together through a book.)
("Naive Eyes, Naive Love" from Kim Kyu Na's essay)
(The umbrella wasn't big enough for two people.)
(Jae Yi leaned the umbrella towards me,)
(but one side of my shoulders still got all wet.)
("This umbrella is a bit too small, isn't it?")
("I like it because it's small.")
(I couldn't figure out whether she was being serious or just joking.)
(Love begins...)
(from remembering the other's small gestures...)
(and even a single remark they make.)
(And from trying to interpret them.)
(But I wasn't aware of it at that time.)
(Funding Together)